We identify and support bold entrepreneurs building disruptive innovations in sports, media, and technology. As an athlete-led, tech-driven firm, we empower these founders with capital, strategic guidance, and unique networks to create impactful companies that resonate culturally and promote equity.

We envision a globally connected sports and media ecosystem transformed by innovation, where diverse voices are elevated, and fans engage with iconic brands. By backing companies that drive cultural touchstones and inclusion, we aim to shape a future where sports and media are more vibrant, accessible, and culturally relevant.

We focus on early-stage investments in sports, media, and technology startups with global potential. Our athlete-led model gives us exclusive access to key networks, while our commitment to disruptive innovation drives cultural impact. We partner with visionary entrepreneurs to help them scale into industry leaders, offering more than just capital—providing mentorship, strategic guidance, and long-term support.